Offline activities

Le Pur *Lululemon let’s dance with friends

Lululemon Chinese offline Club of Dance

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Preferential feedback spread by word of mouth

Le Pur Feedback|It’s so good to enjoy delicious ice-cream in winter

Give away Le Pur for the customers who leave the best feedbacks

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Building the yogurt into social entrance

One box of yogurt, thirty-six questions, and fall in love

An experiment of love with

thirty-six questions

35,713

Now buy Le Pur to send her boyfriend

Invitive customers to join the social group in the same city

50,916

Foodie|anchor/actor/musician… What do they have in common?

QR codes were printed on the yogurt bottle cap

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