Forms of interactive marketing

Result of interactive marketing

Article title

Activity forms

WeChat reading

Offline activities

Le Pur *Lululemon let’s dance with friends

Lululemon Chinese offline Club of Dance


Preferential feedback spread by word of mouth

Le Pur Feedback|It’s so good to enjoy delicious ice-cream in winter

Give away Le Pur for the customers who leave the best feedbacks


Building the yogurt into social entrance

One box of yogurt, thirty-six questions, and fall in love

An experiment of love with

thirty-six questions


Now buy Le Pur to send her boyfriend

Invitive customers to join the social group in the same city


Foodie|anchor/actor/musician… What do they have in common?

QR codes were printed on the yogurt bottle cap