Hypotheses | Structural Relations | Direct without Mediator | Direct with Mediator | Indirect Effect |
H3 | Quality <-- Association <---Packaging | 240 (.030)** | .490 (.001)** | .262 (.000)** |
H4 | Loyalty <-- Association <--- Packaging | .164 (.099)* | .490 (.001)** | .387 (.001)** |
H6 | Loyalty <-- Quality <-- Association | .295 (.009)** | .536 (.001)** | .259 (.000)** |