Hypotheses

Structural Relations

Standardised Estimate

t-values

p-values

H1a

Perceived Quality

<---

Packaging

.240

3.102

.002

H1b

Brand Association

<---

Packaging

.490

5.467

.000

H1c

Brand Loyalty

<---

Packaging

.164

2.401

.016

H2a

Perceived Quality

<---

Brand Association

.536

5.944

.000

H2b

Brand Loyalty

<---

Brand Association

.295

3.141

.002

H5

Brand Loyalty

<---

Perceived Quality

.483

5.605

.000