Latent Variables

α

CR

AVEs

PA

BL

PQ

BAS

Packaging (PA)

.832

.756

.515

.718*

Brand Loyalty (BL)

.873

.808

.584

.305

.764*

Perceived Quality (PQ)

.861

.816

.603

.253

.576

.777*

Brand Association (BAS)

.811

.685

.521

.240

.477

.426

.722*