Construct and Scale Items

N

M

SD

Standardised Loadings

t-value

Packaging

PA2

The packaging preserves the contents of X

307

3.596

.855

.564

— a

PA4

The packaging of X makes X environmentally-friendly

307

3.876

1.075

.712

8.606

PA5

The packaging of X makes X convenient to use

307

3.997

.992

.848

8.760

Brand Loyalty

BL5

I will keep on buying X as long as I am satisfied with the packaging of X

307

3.896

1.101

.790

— a

BL4

The packaging of X makes me loyal to X

307

3.700

1.121

.757

12.867

BL2

The packaging of X would make me recommend X to my friends

307

3.652

1.009

.745

12.669

Perceived Quality

PQ1

The packaging of X makes X function well

307

3.336

1.127

.878

— a

PQ2

The packaging of X makes X very reliable

307

3.570

1.037

.823

15.799

PQ4

I can always trust this X’s packaging for quality if I want a brand of high quality

307

3.893

1.134

.599

10.859

Brand Association

BAS2

This X’s packaging makes me like the image of X

307

3.678

.948

.711

— a

BAS1

This X’s packaging makes X offer good value for money

307

3.430

1.044

.732

8.909