| Variables | N | Minimum | Maximum | Mean | Standard Deviation |
| Packaging | 307 | 1 | 5.00 | 3.758 | .762 |
| Perceived Quality | 307 | 1 | 5.00 | 3.691 | .886 |
| Brand Association | 307 | 1 | 5.00 | 3.691 | .785 |
| Brand Loyalty | 307 | 1 | 5.00 | 3.670 | .872 |