| Perceived Value |
| Safety Value | Information Value | Functional Value | Social Value | Emotional Value | Economic Value | Safety Value |
| Safety Value | Pearson correlation | 1.000 |
|
|
|
|
|
|
| Significance (bilateral) | 0.000 |
|
|
|
|
|
| |
| Information Value | Pearson correlation | 0.600** | 1.000 |
|
|
|
|
|
| Significance (bilateral) | 0.000 |
|
|
|
|
|
| |
| Functional Value | Pearson correlation | 0.672** | 0.458** | 1.000 |
|
|
|
|
| Significance (bilateral) | 0.000 | 0.000 |
|
|
|
|
| |
| Social Value | Pearson correlation | 0.177** | −0.008 | −0.04 | 1.000 |
|
|
|
| Significance (bilateral) | 0.000 | 0.000 | 0.000 |
|
|
|
| |
| Emotional Value | Pearson correlation | 0.636** | 0.551** | 0.722** | 0.035 | 1.000 |
|
|
| Significance (bilateral) | 0.000 | 0.000 | 0.000 | 0.000 |
|
|
| |
| Economic Value | Pearson correlation | 0.697** | 0.842** | 0.414** | 0.032 | 0.494** | 1.000 |
|
| Significance (bilateral) | 0.000 | 0.000 | 0.000 | 0.0000 | 0.000 |
|
| |
| Customer Purchase Behavior | Pearson correlation | 0.779** | 0.873** | 0.511** | −0.027 | 0.572** | 0.909** | 1.000 |
| Significance (bilateral) | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 | 0.000 |
|