Variable | Item | Sample size | Mean | Standard deviation | Skewness | Kurtosis |
Safety Value | Q1 | 614 | 4.259 | 0.8604 | −0.926 | 0.119 |
Q2 | 4.35 | 0.8772 | −1.399 | 1.6 | ||
Information Value | Q3 | 614 | 4.064 | 0.754 | −0.861 | 1.163 |
Q4 | 3.751 | 0.6499 | −0.775 | 0.945 | ||
Functional Value | Q5 | 614 | 3.87 | 0.8253 | −0.802 | 1.252 |
Q6 | 4.039 | 0.9095 | −0.86 | 0.657 | ||
Social Value | Q7 | 614 | 3.164 | 0.8062 | 0.011 | 0.447 |
Q8 | 3.166 | 0.7759 | 0.124 | 0.535 | ||
Emotional Value | Q9 | 614 | 3.2 | 0.8281 | −0.734 | 0.582 |
Q10 | 3.668 | 0.7644 | −0.676 | 1.308 | ||
Economic Value | Q11 | 614 | 3.868 | 0.9544 | −1.214 | 1.399 |
Q12 | 3.104 | 0.7462 | −0.384 | 0.908 | ||
Customer Purchase Behavior | Q13 | 614 | 4.068 | 0.7078 | −0.735 | 1.218 |
Q14 | 4.41 | 0.8762 | −1.63 | 2.634 | ||
Valid N (list status) | 614 |