Variable	Item	Sample size	Mean	Standard deviation	Skewness	Kurtosis
Safety Value	Q1	614	4.259	0.8604	−0.926	0.119
Safety Value	Q2	614	4.35	0.8772	−1.399	1.6
Information Value	Q3	614	4.064	0.754	−0.861	1.163
Information Value	Q4	614	3.751	0.6499	−0.775	0.945
Functional Value	Q5	614	3.87	0.8253	−0.802	1.252
Functional Value	Q6	614	4.039	0.9095	−0.86	0.657
Social Value	Q7	614	3.164	0.8062	0.011	0.447
Social Value	Q8	614	3.166	0.7759	0.124	0.535
Emotional Value	Q9	614	3.2	0.8281	−0.734	0.582
Emotional Value	Q10	614	3.668	0.7644	−0.676	1.308
Economic Value	Q11	614	3.868	0.9544	−1.214	1.399
Economic Value	Q12	614	3.104	0.7462	−0.384	0.908
Customer Purchase Behavior	Q13	614	4.068	0.7078	−0.735	1.218
Customer Purchase Behavior	Q14	614	4.41	0.8762	−1.63	2.634
Valid N (list status)		614