| Variable | Options | Frequency | percentage (%) |
| Gender | Male | 228 | 37.13 |
| Female | 386 | 62.87 | |
| Age | 18 - 25 years old | 99 | 16.12 |
| 26 - 35 years old | 226 | 36.81 | |
| 36 - 45 years old | 128 | 20.85 | |
| 46 - 55 years old | 82 | 13.36 | |
| Over 55 years old | 79 | 12.87 | |
| Education Level | High school and below | 67 | 10.91 |
| Specialist | 188 | 30.62 | |
| Undergraduate | 247 | 40.23 | |
| Postgraduate and above | 122 | 18.24 | |
| Profession | Students | 446 | 18.08 |
| Office workers | 350 | 44.46 | |
| Freelance | 170 | 19.87 | |
| Others | 53 | 17.59 | |
| Income | Below 1000 yuan | 10 | 1.63 |
| 1000 - 3000 yuan | 90 | 14.66 | |
| 3000 - 5000 yuan | 311 | 50.65 | |
| 5000 - 10,000 yuan | 163 | 26.55 | |
| Above 10,000 yuan | 40 | 6.51 |