Measurement Standard

Measurement Item

Safety Value

Q1 Traceable information plays a positive role in ensuring the safety of vegetables and other foods

Q2 Traceable information is more secure than the quality and safety of fresh products with non-traceable information

Information Value

Q3 Fresh products with traceable information that have been tested by authoritative organizations throughout the process are safe

Q4 Traceable information allows me to better understand the product characteristics of fresh products

Functional Value

Q5 Traceable information allows me to obtain higher quality fresh products

Q6 Purchasing fresh products with traceable information can give me an excellent shopping experience

Social Value

Q7 Purchasing fresh products with traceable information can give me a good impression with my relatives and friends

Q8 Purchasing fresh products with traceable information can make people feel that I have taste

Emotional Value

Q9 I am more happy to buy fresh products with traceable information

Q10 Purchasing fresh products with traceable information makes me feel safer to eat

Economic Value

Q11 When there are both ordinary fresh products and fresh products with traceable information in the market, and the prices of the two are the same, consumers are more willing to buy fresh products with traceable information

Q12 When there are both ordinary fresh products and fresh products with traceable information in the market, the price of fresh products with traceable information is higher than that of ordinary fresh products, and consumers are more willing to buy fresh products with traceable information

Customer Purchase Intention

Q13 I would recommend others to buy fresh products with traceable information

Q14 When I buy fresh products, I will consider buying fresh products with traceable information