Measurement Standard | Measurement Item |
Safety Value | Q1 Traceable information plays a positive role in ensuring the safety of vegetables and other foods |
Q2 Traceable information is more secure than the quality and safety of fresh products with non-traceable information | |
Information Value | Q3 Fresh products with traceable information that have been tested by authoritative organizations throughout the process are safe |
Q4 Traceable information allows me to better understand the product characteristics of fresh products | |
Functional Value | Q5 Traceable information allows me to obtain higher quality fresh products |
Q6 Purchasing fresh products with traceable information can give me an excellent shopping experience | |
Social Value | Q7 Purchasing fresh products with traceable information can give me a good impression with my relatives and friends |
Q8 Purchasing fresh products with traceable information can make people feel that I have taste | |
Emotional Value | Q9 I am more happy to buy fresh products with traceable information |
Q10 Purchasing fresh products with traceable information makes me feel safer to eat | |
Economic Value | Q11 When there are both ordinary fresh products and fresh products with traceable information in the market, and the prices of the two are the same, consumers are more willing to buy fresh products with traceable information |
Q12 When there are both ordinary fresh products and fresh products with traceable information in the market, the price of fresh products with traceable information is higher than that of ordinary fresh products, and consumers are more willing to buy fresh products with traceable information | |
Customer Purchase Intention | Q13 I would recommend others to buy fresh products with traceable information |
Q14 When I buy fresh products, I will consider buying fresh products with traceable information |