| To make the actors look good |
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· To give (customer) attention · To start conversations (with costumer) | Altinay et al., 2014 | |||
To help (customer) and try to solve (partners) personal and business problem (e.g., regarding to the contract, like technical help and advanced payment) | Bowey and Easton, 2007; Nguyen and Rose, 2009; Altinay et al., 2014 | |||
To not take advantage of (venture capital) even if the opportunity arose | De Clercq and Sapienza, 2006; Presutti et al., 2011 | |||
To provide guarantees for payment and delivery | Welter et al., 2004 [75] | |||
Motives: It consider intentions, positive attitudes, and to want to do good and exhibit concern about well-being of actors [14] , taking good actions. In definitely, doing well by doing good (19 articles) | ||||
To develop good actions | ||||
· To be generous | ||||
To appropriately give this contact person (partner) some gifts | Nguyen and Rose, 2009 | |||
To sharing and offering more than enough | Altinay et al., 2014 | |||
· To take account the actors’ interest | ||||
To adapt her interests to fit those of commercial partners | Howorth and Moro, 2012 | |||
To get that they (bank managers) feel of us | Sengupta, 2011 | |||
To hint themselves in the land that they (entrepreneur team’s members) can be part of this | Discua et al., 2013 | |||
To take decisions in the best interests of all shareholders | Kelly and Hay, 2003 | |||
· To treat them as “people” not as customer | ||||
To provide an important requirement in dealing | Sengupta, 2001 | |||
To value them (costumers) with their characters and personalities | Altinay et al., 2014 | |||
| To treat well clients To make the client feel well | Lopes et al., 2009 | ||
· To take care the stakeholders | ||||
To exhibit concern about well-being of others | Maxwell and Lévesque, 2014 | |||
To devote genuine care | Bowey and Easton, 2007; Bergh et al., 2011 | |||
She always knows what will suit me (customer) | Jack and Anderson, 2002 | |||
To demonstrate her desire to do good to others | Howorth and Moro, 2006 | |||
To pay attention to the needs of the employees | Howorth and Moro, 2012 | |||
· To be a good person | ||||
To grant a deferment of payment to its customer without problem | Presutti et al., 2011 | |||
To be good girl | Doern and Goss, 2012 | |||
· To send the products to the customer before receiving the entire payment | Presutti et al., 2011 | |||
· To process the customer’s order without receiving a formal order | ||||
To have a set of intentions, positive attitudes and courtesy | ||||
· To signal conscientiousness | Moss et al., 2015 | |||
· To show courage |
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