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| To be communicative | Maxwell and Lévesque, 2014 | |
| · To offer truthful information | |||
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| To use effectively different patterns of communication | Lee and Jones, 2008 | |
| · To develop face to face communication It helps her maintain close bonds and share common goals while clarifying complex tasks and meanings · To use gestural, assertive and expressive language It facilitates efficient understanding between actors and her. · To employ a code It provides an interpretive system for ascertaining meaning and understanding of where communicative value lies · To utilize narratives, stories and jokes It facilitates the “ebb and fow” of face-to-face communication for both groups · To use on-line communication Improving online formatting as well as assertive/concise language helps the clarity of electronic messages | |||
| Availability: To be physically present when is needed, approachable and reachable [4] [44] (5 articles) | |||
| To facilitate spatial and cultural proximity | Jansson, 2011 | ||
| To make easier mental proximity | Totterman and Sten, 2005 [71] | ||
| To promote physical proximity | Totterman and Sten, 2005 [71] ; Van Gelderen, 2010 [72] | ||
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| To receive customer at anytime | Presutti et al., 2011 [73] | |
| · The customer often comes to her without reasons related to work | |||
| To invite potential partners to visit her premises | Nguyen and Rose, 2009 | ||
| To visit the partner’s facilities | Nguyen and Rose, 2009 | ||
| Disclosure: To show vulnerability by sharing personal and/or business confidential information [14] (4 articles) | |||
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| To give all information | Howorth and Moro, 2012 | |
| · She is happy to be transparent with the bank manager | |||
| To regularly communicate with the partner during the implementation of the contracts on business information and practices | Nguyen and Rose, 2009 | ||
| To show vulnerability by sharing confidential information | Maxwell and Lévesque, 2014 | ||
| To share private information | Jonsson, 2015 [69] | ||
| · To provide to partners some of our own personal information (e.g., background, personal life) | Nguyen and Rose, 2009 | ||
| Explanation: To explain details and consequence of information provided (1 article) Maxwell and Lévesque, 2014 [14] | |||
| Loyalty: To have motives to protect and make the target person look good; altruism and demotivation to lie; willingness to give support … [4] [44] (8 articles) | |||
| To accept her deferential position and engage in appeasement behavior | Doern and Goss, 2012 [74] | ||
| To trade favors | Bowey and Easton, 2007 | ||
| To be willing to cooperate | Bowey and Easton, 2007 | ||
| · To support goodwill of cooperation | Curtis et al., 2010 | ||
| · To explicitly show interest in long term of it | Nguyen and Rose, 2009 | ||
| · She shows her commitment by initiating different forms of cooperation | Doern and Goss, 2012 | ||