To be communicative

Maxwell and Lévesque, 2014

· To offer truthful information

To use effectively different patterns of communication

Lee and Jones, 2008

· To develop face to face communication

It helps her maintain close bonds and share common goals while clarifying complex tasks and meanings

· To use gestural, assertive and expressive language

It facilitates efficient understanding between actors and her.

· To employ a code

It provides an interpretive system for ascertaining meaning and understanding of where communicative value lies

· To utilize narratives, stories and jokes

It facilitates the “ebb and fow” of face-to-face communication for both groups

· To use on-line communication

Improving online formatting as well as assertive/concise language helps the clarity of electronic messages

Availability: To be physically present when is needed, approachable and reachable [4] [44] (5 articles)

To facilitate spatial and cultural proximity

Jansson, 2011

To make easier mental proximity

Totterman and Sten, 2005 [71]

To promote physical proximity

Totterman and Sten, 2005 [71] ; Van Gelderen, 2010 [72]

To receive customer at anytime

Presutti et al., 2011 [73]

· The customer often comes to her without reasons related to work

To invite potential partners to visit her premises

Nguyen and Rose, 2009

To visit the partner’s facilities

Nguyen and Rose, 2009

Disclosure: To show vulnerability by sharing personal and/or business confidential information [14] (4 articles)

To give all information

Howorth and Moro, 2012

· She is happy to be transparent with the bank manager

To regularly communicate with the partner during the implementation of the contracts on business information and practices

Nguyen and Rose, 2009

To show vulnerability by sharing confidential information

Maxwell and Lévesque, 2014

To share private information

Jonsson, 2015 [69]

· To provide to partners some of our own personal information (e.g., background, personal life)

Nguyen and Rose, 2009

Explanation: To explain details and consequence of information provided (1 article) Maxwell and Lévesque, 2014 [14]

Loyalty: To have motives to protect and make the target person look good; altruism and demotivation to lie; willingness to give support … [4] [44] (8 articles)

To accept her deferential position and engage in appeasement behavior

Doern and Goss, 2012 [74]

To trade favors

Bowey and Easton, 2007

To be willing to cooperate

Bowey and Easton, 2007

· To support goodwill of cooperation

Curtis et al., 2010

· To explicitly show interest in long term of it

Nguyen and Rose, 2009

· She shows her commitment by initiating different forms of cooperation

Doern and Goss, 2012