· To display empathy

· To signal warmth

· To be charismatic

Payne et al., 2009

· To give to know her personality

Schwarzkopf et al., 2010; Sengupta, 2011

· To respect third parties (e.g., bankers, suppliers, customers)

Bowey and Easton, 2007; Payne et al., 2009

· To work hard and long hours, being an hardworking person

Jack and Anderson, 2002; Holt and Macpherson, 2010

· To portray a positive and humble person

She doesn’t tend to get too mad about things

She doesn’t get too angry

She tends to be fairly enthusiastic most of the time

She doesn’t push that she’s a boss in people’s faces

She knows she can afford luxurious things, but she lives very, very meekly

Holt and Macpherson, 2010

· To be merciful in business (as reverse of ruthless).

Discua et al., 2013

· To meet the customer before starting the business

Presutti et al., 2011

· To develop a compassionate enterprise

· How people (society) identified with this story but also how they (society) understand the story

Sarpong and Davies, 2014 [76]

Openness in: To be open to new ideas or new ways of doing things [14] (4 articles)

To ask about it straightaway when she sees or hears something strange in a meeting

Batterink et al., 2010

To be open to new ideas or new ways of doing things

Maxwell and Lévesque, 2014

To learn about the contact person (partners). For example, background, habits, etc.

Nguyen and Rose, 2009

To be a good listener

Schwarzkopf et al., 2010

Openness out: To communicate ideas freely [44] (7 articles)

To carry out a direct and forthright communication

Amatucci and Sohl, 2004; Bowey and Easton, 2007

To be openness

Amatucci and Sohl, 2004; Scarbrough et al., 2013

· To tell him (venture capital) something because she knows it herself

Weber and Weber, 2011 [77]

· To present herself in an open way

· To openly discuss problems

Batterink et al., 2010

· To be open in disclosing all relevant information to investors

Kelly and Hay, 2003; Gordon and Jack, 2010 [78]

To be able to discuss the technology, the market, complementary partners in industry, the trading advantages, and the competitors.

Weber and Weber, 2011

To have to say what she thinks

Batterink et al., 2010

Receptivity: To be mentally open and receptive in order to give and accept ideas, showing accessibility, willingness to accept others’ influence (e.g., by being “coachable”) and change [14] [44] (5 articles)

To establish a dialogue

Bergh et al., 2011

To develop detailed discussion

Bergh et al., 2011

· According to norms and rules in the beginning

· Based on what she expected