Path Relations

Path Coefficient

T

Hypothetical Test

Practical Content → AVC

0.416

7.075***

H1a acceptance

Interesting Content → AVC

0.343

4.791***

H1b acceptance

Personalized Content → AVC

−0.039

0.968

H1c refusal

Practical Content → SVC

0.269

4.365***

H2a acceptance

Interesting Content → SVC

0.097

1.549

H2b refusal

Personalized Content → SVC

0.162

2.971**

H2c acceptance

AVC → SVC

0.504

7.832***

H3 acceptance