Path Relations | Path Coefficient | T | Hypothetical Test |
Practical Content → AVC | 0.416 | 7.075*** | H1a acceptance |
Interesting Content → AVC | 0.343 | 4.791*** | H1b acceptance |
Personalized Content → AVC | −0.039 | 0.968 | H1c refusal |
Practical Content → SVC | 0.269 | 4.365*** | H2a acceptance |
Interesting Content → SVC | 0.097 | 1.549 | H2b refusal |
Personalized Content → SVC | 0.162 | 2.971** | H2c acceptance |
AVC → SVC | 0.504 | 7.832*** | H3 acceptance |