Variable | Items | Standardized factor loading | CR | AVE |
Practical Content α = 0.921 | Q-1 | 0.776 | 0.828 | 0.547 |
Q-2 | 0.801 | |||
Q-3 | 0.725 | |||
Interesting Content α = 0.868 | Q-4 | 0.834 | 0.803 | 0.576 |
Q-5 | 0.709 | |||
Q-6 | 0.713 | |||
Personalized Content α = 0.889 | Q-7 | 0.734 | 0.795 | 0.605 |
Q-8 | 0.746 | |||
Q-9 | 0.761 | |||
Q-10 | 0.742 | |||
AVC α = 0.907 | Q-11 | 0.897 | 0.883 | 0.549 |
Q-12 | 0.788 | |||
Q-13 | 0.771 | |||
Q-14 | 0.820 | |||
SVC α = 0.892 | Q-15 | 0.801 | 0.836 | 0.614 |
Q-16 | 0.779 | |||
Q-17 | 0.793 | |||
Q-18 | 0.841 |