Variable

Items

Standardized factor loading

CR

AVE

Practical Content

α = 0.921

Q-1

0.776

0.828

0.547

Q-2

0.801

Q-3

0.725

Interesting Content

α = 0.868

Q-4

0.834

0.803

0.576

Q-5

0.709

Q-6

0.713

Personalized Content

α = 0.889

Q-7

0.734

0.795

0.605

Q-8

0.746

Q-9

0.761

Q-10

0.742

AVC

α = 0.907

Q-11

0.897

0.883

0.549

Q-12

0.788

Q-13

0.771

Q-14

0.820

SVC

α = 0.892

Q-15

0.801

0.836

0.614

Q-16

0.779

Q-17

0.793

Q-18

0.841