| Dependent variable: purchase intention | |||||
| Source | III type quadratic sum | df | Mean square | F | Sig. |
| Self-construal | 0.707 | 1 | 0.707 | 0.477 | 0.491 |
| Consistency of brand image | 0.152 | 1 | 0.152 | 0.102 | 0.750 |
| Self-construal and consistency of brand image | 33.265 | 1 | 33.265 | 22.412 | 0.000 |
| Deviation | 198.889 | 134 | 1.484 |
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| Total | 2651.938 | 138 |
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