Variable

Item code

Initial CITC

Cronbach’s Alpha

Self-construal

Dependent self

Q1

0.866

0.941

Q2

0.889

Q3

0.876

Interdependent self

Q4

0.780

0.913

Q5

0.877

Q6

0.817

Purchase intention

G1

0.767

0.896

G2

0.779

G3

0.797

G4

0.737

Consistency of brand image

P1

0.883

0.953

P2

0.940

P3

0.886