| Dependent variant: purchase intention | |||||
| Source | III type quadratic sum | df | Mean square | F | Sig. |
| Relation type | 0.105 | 1 | 0.105 | 0.076 | 0.783 |
| Consistency of brand image | 3.682 | 1 | 3.682 | 2.678 | 0.104 |
| Relation type and consistency of brand image | 132.684 | 1 | 132.684 | 96.525 | 0.000 |
| Deviation | 215.813 | 157 | 1.375 |
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| Total | 3339.063 | 161 |
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