F & SQ

BRAND A

BRAND B

BRAND C

BRAND D

ROW SUM

NORMAL

BRAND A

80,299,811

45,625,717

99,543,529

27,506,557

252,975,614.6052

0.2872

BRAND B

60,348,798

34,256,372

74,774,605

20,690,113

190,069,887.8920

0.2158

BRAND C

53,901,661

30,955,178

67,576,225

18,356,552

170,789,616.0983

0.1939

BRAND D

84,512,950

48,255,728

105,344,296

28,851,403

266,964,377.4070

0.3031

880,799,496.0025

1.0000