P & S

BRAND A

BRAND B

BRAND C

BRAND D

ROW SUM

NORMAL

BRAND A

42,786.933

23,262.28

106,851.13

6619.5487

179,519.88

0.0993

BRAND B

74,778.266

40,670.476

186707

11,574.343

313,730.08

0.1735

BRAND C

18,613.442

10,120.561

46,515.005

2882.474

78,131.48

0.0432

BRAND D

294,657.37

160,287.74

735,949.92

45,641.238

1,236,536.2

0.6840

1,807,917.7

1.0000