| P & S | BRAND A | BRAND B | BRAND C | BRAND D | ROW SUM | NORMAL |
| BRAND A | 104.4571 | 55.9153 | 255.6190 | 15.3199 | 431.3115 | 0.1007 |
| BRAND B | 179.5810 | 98.9206 | 436.4444 | 27.5701 | 742.5161 | 0.1734 |
| BRAND C | 44.0330 | 23.5124 | 114.2095 | 6.8971 | 188.6520 | 0.0441 |
| BRAND D | 690.5143 | 383.8222 | 1733.1556 | 111.9238 | 2919.4159 | 0.6818 |
| 4281.8954 | 1.0000 |