| Model 3 | Promotive voice behavior | Prohibitive voice behavior |
| β | β | |
| Virtue | 0.188*** | 0.226*** |
| Incentive vision | 0.324*** | 0.289*** |
| Personalized care | 0.369*** | 0.283*** |
| Charisma | 0.097 | 0.014 |