| Player | Strategy and Actions |
| Citizens-Patients-Customers, Media and Press | Hire a professional public relations firm to monitor the opposition or to design a negative public relations campaign directed against the opposition.: Feed the press with negative information relating to the government actions and simultaneously positive news for the Pharmacies’ issue |
| Citizens-Patients-Customers, Media and Press, Political Parties | Invoke “Crisis” to Justify Policy: Organize a media campaign to create a sense of public “crisis” regarding access to and costs of pharmaceutical products, in order to justify major policy aims and override opposition. |
| Citizens-Patients-Customers, Political Parties | Use symbols to Increase public support of the policy: Organizing a media campaign or finding sympathetic victims. |
| Health Insurance Funds | Get Support from Single Payer Proponents: Persuade single-payer proponents that the policy is the best plan they could hope to achieve. |
| Hellenic Pharmaceutical Association, Regional Pharmaceutical Association, Citizens-Patients-Customers | Persuade supporters to strengthen their position: Reminding of the promised benefits compared to other policies. |
| Ministry of Health, Ministry of Finance, Ministry of Employment and Social Protection, Ministry of Development & Competitiveness, Health Insurance Funds | Compromise on Coverage: Compromise on the definition of universal coverage, in order to win support from some critics of the reform effort. |
| Ministry of Health, Ministry of Finance, Ministry of Employment and Social Protection, Ministry of Development & Competitiveness, Health Insurance Funds | Meet with opponents to seek common goals or mechanisms, and thereby reduce the intensity of their opposition.: Regular meetings with government officials |
| Ministry of Health, Ministry of Finance, Ministry of Employment and Social Protection, Ministry of Development & Competitiveness, Health Insurance Funds | Reduce the strength of coalitions of opposing groups or individuals, by fostering internal tensions or by winning over a key member.: Appoint their differences in financial and other interests |
| Ministry of Health, Ministry of Finance, Ministry of Employment and Social Protection, Ministry of Development & Competitiveness, Health Insurance Funds, Media and Press | Undermine the legitimacy of the opposition, by connecting them to negative social values through negative publicity.: Limited access to pharmaceutical products |
| Universities | Persuade non-mobilized to take a position of support, by adding desired goals and mechanisms to the policy: Provide information and evidence, including technical and political information. |
| Wholesale Drugstores, Citizens-Patients-Customers, Pharmaceutical Industries, Pharmacy Chains, Medical Association―Doctors | Persuade non-mobilized groups to take a supporting position: Providing incentives, removing objections, or adding desired policy elements. |
| Wholesale Drugstores, Hellenic Pharmaceutical Association, Regional Pharmaceutical Association, Pharmaceutical Industries, Pharmacy Chains, Medical Association―Doctors, Universities | Strengthen Public Relations: Involve representatives in the working group process to draft the reform policy. |
| Wholesale Drugstores, Pharmaceutical Industries, Pharmacy Chains, Medical Association―Doctors | Reduce the intensity of their opposition.: Provide compensation for real and perceived harms |