| Perspective | Number of Articles | Percentage | Representative Model |
| Value Creation Perspective | 48 | 80% | Osterwalder’s E-commerce Business Model Ontology Model (EBMO), Gordijn’s e3-value model |
| Other Perspectives | 12 | 20% | Hedman model, Papakiriukopoulos model, Bouwman model, Werner’s FOCAL model, Brousseau model |