Hypothesis | Effects | Standardized Regression Weight | t value | Results |
H1 | Ritual →Personal involvement | 0.399 | 6.884*** | Accept |
H1a | Ritual artifacts →Personal involvement | 0.332 | 5.582*** | Accept |
H1b | Ritual script →Personal involvement | 0.370 | 6.303*** | Accept |
H1c | Ritual performance roles →Personal involvement | 0.383 | 6.573*** | Accept |
H1d | Ritual audience →Personal involvement | 0.334 | 5.628*** | Accept |
H2 | Personal involvement →Travel intention | 0.687 | 15.008*** | Accept |
H3 | Ritual →Travel intention | 0.430 | 7.537*** | Accept |
H3a | Ritual artifacts →Travel intention | 0.352 | 5.963*** | Accept |
H3b | Ritual script →Travel intention | 0.355 | 6.017*** | Accept |
H3c | Ritual performance roles →Travel intention | 0.413 | 7.191*** | Accept |
H3d | Ritual audience →Travel intention | 0.405 | 7.032*** | Accept |