Hypothesis

Effects

Standardized Regression Weight

t value

Results

H1

Ritual

→Personal involvement

0.399

6.884***

Accept

H1a

Ritual artifacts

→Personal involvement

0.332

5.582***

Accept

H1b

Ritual script

→Personal involvement

0.370

6.303***

Accept

H1c

Ritual performance roles

→Personal involvement

0.383

6.573***

Accept

H1d

Ritual audience

→Personal involvement

0.334

5.628***

Accept

H2

Personal involvement

→Travel intention

0.687

15.008***

Accept

H3

Ritual

→Travel intention

0.430

7.537***

Accept

H3a

Ritual artifacts

→Travel intention

0.352

5.963***

Accept

H3b

Ritual script

→Travel intention

0.355

6.017***

Accept

H3c

Ritual performance roles

→Travel intention

0.413

7.191***

Accept

H3d

Ritual audience

→Travel intention

0.405

7.032***

Accept