1) Ineffective-Effective

0.814

2) Unhelpful-Helpful

0.803

9) Not Thrilling-Thrilling

0.856

7) Dull-Exciting

0.829

8) Not Delightful-Delightful

0.828

10) Unenjoyable-Enjoyable

0.797

6) Not Fun-Fun

0.744

Personal involvement

0.777

52.677

2) Know others’ comments

0.840

1) Learn more information

0.792

3) Compare different destination

0.778

5) Have my favorite destinations

0.706

4) Hot Cities have Significant Differences

0.443

Travel intention

0.706

73.613

2) Travel to different destinations based on videos

0.885

3) Recommends to friends

0.861

1) Would you like to travel following this video

0.827