Authors (date) | What constitutes ritual | Theoretical basis |
| Ritual Artifacts | Consumer behavior |
Ritual Script | ||
Ritual Performance Roles | ||
Ritual Audience | ||
| Places | Consumer behavior |
Times | ||
Tangible Things | ||
Intangible Things | ||
Persona and Other Beings | ||
Experience | ||
| Group Assembly | Micro-sociology |
Barrier to Outsiders | ||
Mutual Focus of Attention | ||
Shared Mood |