| Authors (date) | What constitutes ritual | Theoretical basis |
| | Ritual Artifacts | Consumer behavior |
| Ritual Script | ||
| Ritual Performance Roles | ||
| Ritual Audience | ||
| | Places | Consumer behavior |
| Times | ||
| Tangible Things | ||
| Intangible Things | ||
| Persona and Other Beings | ||
| Experience | ||
| | Group Assembly | Micro-sociology |
| Barrier to Outsiders | ||
| Mutual Focus of Attention | ||
| Shared Mood |