| Marketing mix | Item | Mean | S.D | Decision |
| Product Specific Attitude | PSA1 PSA2 PSA3 PSA4 PSA5 PSA6 | 3.44 3.42 3.35 3.54 3.39 3.64 | 0.870 1.056 0.759 0.899 0.757 0.889 | High High Medium High Medium High |
| Perceived Price | PP1 PP2 PP3 PP4 PP5 | 3.32 3.42 3.14 3.48 3.53 | 1.018 0.868 1.029 0.969 0.940 | Medium High Medium High High |
| Place | P1 P2 P3 P4 P5 P6 P7 P8 | 3.45 3.47 3.52 3.44 3.50 3.30 3.58 3.54 | 1.015 1.093 1.101 1.152 0.966 1.106 0.992 1.151 | High High High High High Medium High High |
| Promotion | PMT1 PMT2 PMT3 | 3.24 3.43 3.62 | 1.070 0.934 0.946 | Medium High High |