variables

Frequency (N = 323)

Percentage (%)

Location purchasing

Day purchasing

Frequency purchasing

Reason purchasing

Quantities purchasing

Purchasing spend

Thatluang Market

Jao Anouvong Market

Weekdays

Weekends

1 per week

2 per week

≥3 per week

Healthy contents

Better taste

Environmental friendly

Personal preference

<2 kg

2 - 5 kg

5 - 10 kg

>10 kg

<$20

$20 - $50

$51 - $100

>$100

112

211

91

232

54

163

106

112

60

72

79

25

59

148

91

39

120

106

58

34.7

65.3

28.2

71.8

16.7

50.5

32.8

34.7

18.6

22.3

24.5

7.7

18.3

45.8

28.2

12.1

37.2

32.8

18.0