| Action | Gender | Statistical distributions | ||
|
| Mean (S.D.) | Median | Significance | |
| Click (n = 847) | female (nf = 544) | 2.67 (1.297) | 2.50 | NS |
| male (nm = 303) | 2.75 (1.445) | 2.00 | ||
| Purchase (n = 847) | female (nf = 544) | 2.00 (1.201) | 2.00 | * |
| male (nm = 303) | 2.19 (1.338) | 2.00 | ||