| Action | Gender | Statistical distributions | ||
|
| Mean (S.D.) | Median | Significance | |
| Click (n = 785) | female (nf = 529) | 1.65 (0.910) | 1.00 | NS |
| male (nm = 256) | 1.59 (0.990) | 1.00 | ||
| Purchase (n = 784) | female (nf = 529) | 1.52 (0.833) | 1.00 | * |
| male (nm = 255) | 1.39 (0.790) | 1.00 | ||