| Platform | Gender | Statistical distributions | ||
|
| Mean (S.D.) | Median | Significance | |
| Facebook (n = 967) | female (nf = 624) | 3.35 (1.446) | 3.00 | *** |
| male (nm = 363) | 2.99 (1.509) | 2.00 | ||
| Google SERP (n = 988) | female (nf = 624) | 3.94 (1.884) | 4.00 | NS |
| male (nm = 364) | 3.87 (2.004) | 4.00 | ||