| Action | Generational cohorts | Statistical distributions | ||
|
| Mean (S.D.) | Median | Significance | |
| Click (n = 768) | Digital Natives (nDN = 623) | 1.95 (1.098) | 2.00 | NS |
| Digital Immigrants (nDI = 145) | 2.08 (1.137) | 2.00 | ||
| Like (n = 768) | Digital Natives (nDN = 623) | 1.59 (0.968) | 1.00 | * |
| Digital Immigrants (nDI = 145) | 1.77 (1.059) | 1.00 | ||
| Share (n = 768) | Digital Natives (nDN = 623) | 1.36 (0.804) | 1.00 | ** |
| Digital Immigrants (nDI = 145) | 1.58 (0.903) | 1.00 | ||