Action	Generational cohorts	Statistical distributions
Action		Mean (S.D.)	Median	Significance
Click (n = 785)	Digital Natives (n_DN = 635)	1.60 (0.927)	1.00	*
Click (n = 785)	Digital Immigrants (n_DI = 150)	1.79 (0.966)	2.00	*
Purchase (n = 784)	Digital Natives (n_DN = 634)	1.48 (0.830)	1.00	NS
Purchase (n = 784)	Digital Immigrants (n_DI = 150)	1.46 (0.783)	1.00	NS