| Platform | Generational cohorts | Statistical distributions | ||
|
| Mean (S.D.) | Median | Significance | |
| Facebook (n = 967) | Digital Natives (nDN = 799) | 3.22 (1.494) | 3.00 | NS |
| Digital Immigrants (nDI = 202) | 3.23 (1.414) | 3.00 | ||
| Google SERP (n = 988) | Digital Natives (nDN = 792) | 3.95 (1.930) | 4.00 | NS |
| Digital Immigrants (nDI = 196) | 3.78 (1.921) | 4.00 | ||