Variables

1

2

3

4

5

6

7

8

9

1

Adopting e-Commerce in developing economy

0.671*

2

Intention toward e-Commerce

0.633

0.678*

3

Perceived usefulness

0.602

0.536

0.703*

4

Perceived ease of use

0.568

0.464

0.654

0.773*

5

Perceived enjoyment

0.345

0.543

0.325

0.543

0.782*

6

Perceived trust

0.654

0.553

0.641

0.564

0.436

0.654*

7

perceived compatibility

0.367

0.546

0.453

0.483

0.546

0.435

0.776*

8

Social influence

0.457

0.437

0.546

0.349

0.452

0.546

0.563

0.783*

9

Perceived risk

0.534

0.368

0.356

0.534

0.436

0.435

0.546

0.549

0.689*