Variables

Items

Loading of Indicators

Internal Consistency (Cronbach’s α)

Dillion-Goldstein’s rho

Composite Reliability Score

Average Variance Extracted (AVE)

Adopting e-Commerce in developing economy

AECDE1

0.730

0.874

0.891

0.910

0.613

AECDE2

0.734

AECDE3

0.793

AECDE4

0.815

AECDE5

0.701

Intention toward e-Commerce

ITEC 1

0.832

0.875

0.890

0.912

0.614

ITEC 2

0.789

ITEC 3

0.763

ITEC 4

0.872

ITEC 5

0.774

Perceived usefulness

PUF1

0.763

0.877

0.893

0.908

0.612

PUF2

0.763

PUF3

0.757

PUF4

0.875

PUF5

0.725

Perceived ease of use

PEU1

0.814

0.879

0.895

0.915

0.616

PEU2

0.768

PEU3

0.863

PEU4

0.736

PEU5

0.749

Perceived enjoyment

PEJY1

0.874

0.778

0.756

0.783

0.579

PEJY2

0.763

PEJY3

0.734

PEJY4

0.843

PEJY5

0.745

Perceived trust

PTRT1

0.856

0.741

0.743

0.789

0.581

PTRT2

0.739

PTRT3

0.737

PTRT4

0.894

PTRT5

0.723

Perceived compatibility

PCOM1

0.789

0.698

0.701

0.723

0.537

PCOM2

0.774

PCOM3

0.712

PCOM4

0.742

PCOM5

0.752

Social influence

SINF1

0.753

0.759

0.762

0.778

0.615

SINF2

0.755

SINF3

0.735

SINF4

0.734

SINF5

0.737

Perceived risk

PERK1

0.753

0.618

0.624

0.633

0.510

PERK2

0.725

PERK3

0.732

PERK4

0.742

PERK5

0.712