Social media integration with RM

N

Very Rarely

Rarely

Occasionally

Frequently

Very

Frequently

Mean

Std.

Deviation

Statistic

Statistic

Statistic

Social media integration on RM activities

137

2.9%

18.2%

41.6%

24.8%

12.4%

4.26

0.993

The hotel has embraced social media to handle clients’ issues related to RM, bookings, & pricings

137

2.2%

13.9%

43.1%

32.1%

8.8%

4.31

0.897

Integration of social media contributes to performance of your hotel

137

4.4%

16.8%

43.8%

26.3%

8.8%

4.18

0.964

Valid N (listwise)

137