Social media integration with RM | N | Very Rarely | Rarely | Occasionally | Frequently | Very Frequently | Mean | Std. Deviation |
Statistic | Statistic | Statistic | ||||||
Social media integration on RM activities | 137 | 2.9% | 18.2% | 41.6% | 24.8% | 12.4% | 4.26 | 0.993 |
The hotel has embraced social media to handle clients’ issues related to RM, bookings, & pricings | 137 | 2.2% | 13.9% | 43.1% | 32.1% | 8.8% | 4.31 | 0.897 |
Integration of social media contributes to performance of your hotel | 137 | 4.4% | 16.8% | 43.8% | 26.3% | 8.8% | 4.18 | 0.964 |
Valid N (listwise) | 137 |
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