Environmental complexity factors | N | Lowly | Moderately | Highly | Mean | Std. Deviation |
Statistic | Statistic | Statistic | ||||
Concentration of competitors within this location | 137 | 3.6% | 17.5% | 78.8% | 2.75 | 0.511 |
Geographic concentration of target customers. | 137 | 2.2% | 48.2% | 49.6% | 2.47 | 0.543 |
Labor availability | 137 | 2.9% | 55.5% | 41.6% | 2.39 | 0.546 |
Variety of products/services provided by the hotel | 137 | 3.6% | 32.8% | 63.5% | 2.60 | 0.562 |
Geographic location of the hotel | 137 | 2.2% | 16.1% | 81.8% | 2.80 | 0.456 |
Uncertainty factors |
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Changes in guest room rates | 137 | 4.4% | 43.1% | 52.6% | 2.48 | 0.583 |
Changes in labor availability | 137 | 24.1% | 38.0% | 38.0% | 2.14 | 0.778 |
Changes in demand for guest rooms | 137 | 1.5% | 9.5% | 89.1% | 2.88 | 0.373 |
Changes in competitive tactics used by competitors | 137 | 5.8% | 32.8% | 61.3% | 2.55 | 0.605 |
Changes in regulatory service and activities | 137 | 5.8% | 53.3% | 40.9% | 2.35 | 0.589 |
Changes in customers’ tastes and preferences | 137 | 3.6% | 46.0% | 50.4% | 2.47 | 0.569 |
Oppression by fears and Pandemics | 137 | 0% | 20.4% | 79.6% | 2.80 | 0.405 |
Changes in market structures | 137 | 2.9% | 10.9% | 86.1% | 2.83 | 0.447 |
Valid N (listwise) | 137 |
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