Environmental complexity factors

N

Lowly

Moderately

Highly

Mean

Std.

Deviation

Statistic

Statistic

Statistic

Concentration of competitors within this location

137

3.6%

17.5%

78.8%

2.75

0.511

Geographic concentration of target customers.

137

2.2%

48.2%

49.6%

2.47

0.543

Labor availability

137

2.9%

55.5%

41.6%

2.39

0.546

Variety of products/services provided by the hotel

137

3.6%

32.8%

63.5%

2.60

0.562

Geographic location of the hotel

137

2.2%

16.1%

81.8%

2.80

0.456

Uncertainty factors

Changes in guest room rates

137

4.4%

43.1%

52.6%

2.48

0.583

Changes in labor availability

137

24.1%

38.0%

38.0%

2.14

0.778

Changes in demand for guest rooms

137

1.5%

9.5%

89.1%

2.88

0.373

Changes in competitive tactics used by competitors

137

5.8%

32.8%

61.3%

2.55

0.605

Changes in regulatory service and activities

137

5.8%

53.3%

40.9%

2.35

0.589

Changes in customers’ tastes and preferences

137

3.6%

46.0%

50.4%

2.47

0.569

Oppression by fears and Pandemics

137

0%

20.4%

79.6%

2.80

0.405

Changes in market structures

137

2.9%

10.9%

86.1%

2.83

0.447

Valid N (listwise)

137