Room prices & Customer orientation | N | Frequency in Percentages | Mean | Std. Deviation | ||||
Statistic | Strongly Disagree | Disagree | Average | Agree | Strongly agree | Statistic | Statistic | |
Room prices are fixed until the next reviews. | 137 | 2.2% | 8.8% | 32.8% | 37.2% | 19.0% | 3.62 | 0.964 |
Hotel has low season and high season prices. | 137 | 0% | 7.3% | 22.6% | 38.7% | 31.4% | 3.94 | 0.914 |
Hotel uses local and foreign visitor prices. | 137 | 5.1% | 19.7% | 17.5% | 23.4% | 34.3% | 3.62 | 1.278 |
Room prices vary according to the market being quoted. | 137 | 0.7% | 23.4% | 43.8% | 23.4% | 8.8% | 3.16 | 0.909 |
Room prices are fixed with different discounts to different identified market segments. | 137 | 1.5% | 24.8% | 38.0% | 25.5% | 10.2% | 3.18 | 0.972 |
When occupancy is low this hotel lowers the prices | 137 | 0% | 11.7% | 26.3% | 16.8% | 45.3% | 3.96 | 1.091 |
Market orientation for this hotel is customer oriented | 137 | 0% | 5.8% | 36.5% | 38.0% | 19.7% | 3.72 | 0.848 |
Hotel caters to the wants and needs of its clientele | 137 | 0% | 0% | 18.2% | 65.0% | 6.8% | 3.99 | 0.594 |
Hotel practices the following; information gathering and dissemination, and a quick response to current and future customer needs and preferences | 137 | 0% | 2.2% | 29.9% | 51.1% | 16.8% | 3.82 | 0.727 |
Valid N (listwise) | 137 |
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