Room prices & Customer orientation

N

Frequency in Percentages

Mean

Std.

Deviation

Statistic

Strongly Disagree

Disagree

Average

Agree

Strongly agree

Statistic

Statistic

Room prices are fixed until the next reviews.

137

2.2%

8.8%

32.8%

37.2%

19.0%

3.62

0.964

Hotel has low season and high season prices.

137

0%

7.3%

22.6%

38.7%

31.4%

3.94

0.914

Hotel uses local and foreign visitor prices.

137

5.1%

19.7%

17.5%

23.4%

34.3%

3.62

1.278

Room prices vary according to the market being quoted.

137

0.7%

23.4%

43.8%

23.4%

8.8%

3.16

0.909

Room prices are fixed with different discounts to different identified market segments.

137

1.5%

24.8%

38.0%

25.5%

10.2%

3.18

0.972

When occupancy is low this hotel lowers the prices

137

0%

11.7%

26.3%

16.8%

45.3%

3.96

1.091

Market orientation for this hotel is customer oriented

137

0%

5.8%

36.5%

38.0%

19.7%

3.72

0.848

Hotel caters to the wants and needs of its clientele

137

0%

0%

18.2%

65.0%

6.8%

3.99

0.594

Hotel practices the following; information gathering and dissemination, and a quick response to current and future customer needs and preferences

137

0%

2.2%

29.9%

51.1%

16.8%

3.82

0.727

Valid N (listwise)

137