| S/N | Variable/Item | Mean | Remarks |
| 1 | Proactive Behaviour | 2.97 | Medium |
| 1.1 | Responding to actions initiated by competitors | 2.9 | Medium |
| 1.2 | Event anticipation (Business forecasting) | 2.96 | Medium |
| 1.3 | Initiate actions before competitors | 2.88 | Medium |
| 1.4 | First to introduce new product and business strategy. | 2.92 | Medium |
| 2 | Risk taking behavior | 3.01 | Medium |
| 2.1 | Strong tendency for moderate risk behavior | 3 | Medium |
| 2.2 | Adoption of cautious ‘wait and see’ strategy uncertainty | 3 | Medium |
| 2.3 | Adoption of bold strategy to maximize probability of exploiting opportunities under uncertainties | 3.02 | Medium |
| 3 | Business Sales Revenue | 4 | High |
| 3.1 | Increase in Sales Volume | 4 | High |
| 3.2 | Perceived increase in cash sales | 4.01 | High |
| 3.3 | Perceived return on sales above the expectation | 4.01 | High |
| 3.4 | Sales growth is good | 3.98 | High |
| 3.5 | Steady increase in sales | 4.03 | High |
| 3.6 | Sales is relatively higher than competitors sales | 4 | High |