| S/N | Variable | CR | AVE | Entrepreneurial Orientation(EO) | Sales Revenue | Costs |
| 1 | EO | 0.857 | 0.524 | 0.724 |
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| 2 | Sales Revenue | 0.938 | 0.654 | 0.653** | 0.809 | |
| 3 | Costs | 0.967 | 0.914 | −0.343** | −0.410** | 0.956 |