Initial internationalization modes―frequencies | |||
Modes of operations | Responses | Percentage of cases | |
Number | Percentage | ||
Exports | 63 | 55.3% | 88.7% |
Agency | 32 | 28.1% | 45.1% |
Franchisee | 3 | 2.6% | 4.2% |
Branch office | 5 | 4.4% | 7.0% |
FDI | 0 | 0.0% | 0.0% |
Joint venture | 3 | 2.6% | 4.2% |
Strategic alliances | 6 | 5.3% | 8.5% |
Green-field expansion | 0 | 0.0% | 0.0% |
Acquisition | 0 | 0.0% | 0.0% |
Other modes | 2 | 1.8% | 2.8% |
Total | 114 | 100.0% | 160.6% |