Dimensions | Components | Items | Results | Eigenvalues | Variance proportions | Cumulative variance contribution rates |
Exhibition brand and image | 1 | I4 Professionalism of exhibition subject | 0.653 | 3.688 | 46.098 | 46.098 |
I5 Numbers of visitors | 0.759 | |||||
I6 Attraction of host place | 0.714 | |||||
I7 Participation of well-known enterprises | 0.679 | |||||
I8 Internationalization level | 0.647 | |||||
2 | I1 Exhibition’s brand awareness | 0.659 | 1.005 | 12.565 | 58.663 | |
I2 Organizer’s reputation | 0.85 | |||||
I3 Exhibition’s government background | 0.802 | |||||
Exhibition service | 1 | S4 Personnel service | 0.438 | 1.204 | 13.378 | 57.58 |
S5 Exhibition area | 0.637 | |||||
S6 Exhibition agency service | 0.699 | |||||
S7 Relevant forum activities during exhibition | 0.813 | |||||
S8 Access to exhibition information | 0.758 | |||||
S9 Host time of exhibition | 0.564 | |||||
2 | S1 Facilities conditions of exhibition hall | 0.721 | 3.978 | 44.202 | 44.202 | |
S2 Convenient location of exhibition hall | 0.803 | |||||
S3 Supporting service facilities | 0.795 | |||||
Exhibition cost | 1 | C1 Rental cost of exhibition area | 0.862 | 4.689 | 58.613 | 58.613 |
C2 Design cost of exhibition area | 0.866 | |||||
C3 Construction and demolition costs of exhibition area | 0.807 | |||||
C4 Logistics and transport cost | 0.642 | |||||
2 | C5 Personnel cost | 0.569 | 1.037 | 12.966 | 71.579 | |
C6 Product planning investment | 0.85 | |||||
C7 Marketing cost | 0.833 | |||||
C8 Non-monetary cost | 0.712 | |||||
Exhibition revenue | 1 | B1 Total turnover during the exhibition | 0.478 | 4.631 | 46.307 | 46.307 |
B2 Improvement of enterprise’s awareness | 0.71 | |||||
B3 Display of enterprise’s good image | 0.704 | |||||
B4 New market development and market share increase | 0.757 | |||||
B5 Numbers of valid information obtained from competitors | 0.692 | |||||
B6 Obtainment of the latest industry’s development trend | 0.685 | |||||
B7 Numbers of customer information collected | 0.729 | |||||
B8 Products promotion | 0.748 | |||||
B9 Mining of interested products and technologies | 0.686 | |||||
B10 Motivation and training of employees | 0.565 |