Dimensions

Components

Items

Results

Eigenvalues

Variance proportions

Cumulative variance contribution rates

Exhibition brand and image

1

I4 Professionalism of exhibition subject

0.653

3.688

46.098

46.098

I5 Numbers of visitors

0.759

I6 Attraction of host place

0.714

I7 Participation of well-known enterprises

0.679

I8 Internationalization level

0.647

2

I1 Exhibition’s brand awareness

0.659

1.005

12.565

58.663

I2 Organizer’s reputation

0.85

I3 Exhibition’s government background

0.802

Exhibition service

1

S4 Personnel service

0.438

1.204

13.378

57.58

S5 Exhibition area

0.637

S6 Exhibition agency service

0.699

S7 Relevant forum activities during exhibition

0.813

S8 Access to exhibition information

0.758

S9 Host time of exhibition

0.564

2

S1 Facilities conditions of exhibition hall

0.721

3.978

44.202

44.202

S2 Convenient location of exhibition hall

0.803

S3 Supporting service facilities

0.795

Exhibition cost

1

C1 Rental cost of exhibition area

0.862

4.689

58.613

58.613

C2 Design cost of exhibition area

0.866

C3 Construction and demolition costs of exhibition area

0.807

C4 Logistics and transport cost

0.642

2

C5 Personnel cost

0.569

1.037

12.966

71.579

C6 Product planning investment

0.85

C7 Marketing cost

0.833

C8 Non-monetary cost

0.712

Exhibition revenue

1

B1 Total turnover during the exhibition

0.478

4.631

46.307

46.307

B2 Improvement of enterprise’s awareness

0.71

B3 Display of enterprise’s good image

0.704

B4 New market development and market share increase

0.757

B5 Numbers of valid information obtained from competitors

0.692

B6 Obtainment of the latest industry’s development trend

0.685

B7 Numbers of customer information collected

0.729

B8 Products promotion

0.748

B9 Mining of interested products and technologies

0.686

B10 Motivation and training of employees

0.565