| Exhibition evaluation indexes | Index categories | Evaluation indexes |
| Exhibition brand and image | Exhibition’s brand awareness | |
| Organizer’s reputation | ||
| Exhibition’s government background | ||
| Professionalism of exhibition subject | ||
| Numbers of visitors | ||
| Attraction of host place | ||
| Participation of well-known enterprises | ||
| Internationalization level | ||
| Exhibition service | Facilities conditions of exhibition hall | |
| Convenient location of exhibition hall | ||
| Supporting service (inquiry, network communication, guide board, catering, hygiene, registration, security, lounge, etc.) | ||
| Personnel service (consultation, activity assistance) | ||
| Exhibition area | ||
| Exhibition agency service (construction, transport, tourism) | ||
| Relevant forum activities during exhibition | ||
| Access to exhibition information (exhibitors’ manual, Internet, etc.) | ||
| Host time of exhibition | ||
| Exhibition cost | Rental cost of exhibition area | |
| Design cost of exhibition area | ||
| Construction and demolition costs of exhibition area | ||
| Logistics and transport cost | ||
| Personnel cost | ||
| Product planning investment | ||
| Marketing cost | ||
| Non-monetary cost (labor, time) | ||
| Exhibition revenue | Total turnover during the exhibition | |
| Improvement of enterprise’s awareness | ||
| Display of enterprise’s good image | ||
| New market development and market share increase | ||
| Numbers of valid information obtained from competitors | ||
| Obtainment of the latest industry’s development trend | ||
| Numbers of customer information collected | ||
| Products promotion | ||
| Mining of interested products and technologies | ||
| Motivation and training of employees |