| Scholars | Index factors |
| | exhibition quality and brand; host city; conditions of exhibition area; relationship with exhibitor; exhibition service; exhibition cost. |
| | conditions of exhibition halls; supporting service; management service; trade atmosphere. |
| | past experience; exhibition’s influence; external environment; exhibitor’s condition; exhibition’s service; visitors’ influence; planning and organization; exhibition cost. |
| | economic benefit effect; display effect and relationship cultivation effect, existing business and brand promotion effect, new business development effect and internal organization efficiency, public promotion effect and industry information acquisition effect. |
| | exhibition service indexes; exhibition scale indexes. |
| | core interest; basic service; brand and image; core service. |
| | physical environment; professional service; core interest. |
| | recognition and influence of the exhibition; exhibition products; exhibition supporting service. |
| | consumer service; hardware facilities; instructions and amenities; exhibition items; relevance; security; public relations; exhibition cost. |
| | exhibition attractiveness; visitors’ purchasing power; potential customer groups and the traffic of exhibition location; space cost; exhibition construction cost; design cost; logistics transportation cost; labor cost. |
| | numbers of visitors; visiting cost; transaction intention; transaction intention cost. |