| Variables | No life insurance purchased | Buy life insurance | ||||
| Obs | Mean | Std. Dev. | Obs | Mean | Std. Dev. | |
| Risk attitude | 24,000 | 2.646 | 0.642 | 2422 | 2.405 | 0.754 |
| Financial knowledge | 24,000 | 0.00600 | 0.590 | 2422 | 0.300 | 0.565 |
| Total depend | 24,000 | 0.385 | 0.348 | 2422 | 0.294 | 0.284 |
| Child depend | 24,000 | 0.105 | 0.153 | 2422 | 0.129 | 0.162 |
| Size | 24,000 | 3.560 | 1.721 | 2422 | 3.589 | 1.331 |
| Edu | 24,000 | 9.098 | 4.140 | 2422 | 11.54 | 3.606 |
| Age | 24,000 | 53.42 | 14.18 | 2422 | 48.43 | 12.01 |
| Gender | 24,000 | 0.765 | 0.424 | 2422 | 0.725 | 0.447 |
| Married | 24,000 | 0.860 | 0.347 | 2422 | 0.906 | 0.292 |
| Income | 24,000 | 65,000 | 260,000 | 2422 | 160,000 | 500,000 |
| Net asset | 24,000 | 660,000 | 1.500e+06 | 2422 | 1.600e+06 | 2.600e+06 |
| Finance | 24,000 | 11000 | 7283 | 2422 | 14000 | 6473 |
| Pension | 24,000 | 29.25 | 14.51 | 2422 | 31.78 | 12.63 |
| Medicine | 24,000 | 0.938 | 0.163 | 2422 | 0.961 | 0.123 |
| Family | 24,000 | 1.403 | 0.640 | 2422 | 1.264 | 0.516 |
| Rural | 24,000 | 0.336 | 0.472 | 2422 | 0.166 | 0.373 |