Variables

Dimensions

Abbreviations

Environmental Awareness

Environmental Attitude

EA

Environmental Knowledge

EK

Environmental Concern

EC

Perceived Consumer Effectiveness

PCE

Consumption Values

Emotional Value

EMLP(lipstick)/EMCL(clothes)

Social Value

SCLP/SCCL

Epistemic Value

EPLP/EPCL

Functional Value

FCLP/FCCL

External Variables

Animal Testing

ATA

Brand Sensitivity

BRA

Chemical Ingredients

CHA

Fashion Trend

FTA

Media Impact

MEA

Quality Concern

QUA

Wastes and Recycling

RWA

Social Pressure

SPA

Green Makeup Purchasing Intention

The Intention of Green Makeup Purchasing Decision

DC