Demographic | Percentage | |
Nationality | Chinese | 68 |
International | 32 | |
Education Level | Bachelor | 35 |
Master | 55 | |
Doctor | 10 | |
Income Level (RMB) | <5000 | 33 |
>5000 | 67 | |
Shopping Habit (makeup) | Online | 63 |
Department Store | 60 | |
Open-shelf | 30 | |
Some Small shops | 15 | |
Willingness to Pay Extra on Green Products (RMB) | <30 | 43 |
31 - 60 | 19 | |
61 - 100 | 12 | |
101 - 200 | 13 | |
>200 | 13 | |
Knowledge of Makeup Learned from | Internet | 75 |
Family/Friends | 75 | |
Sales/Store | 25 | |
Movie | 24 | |
Magazines | 13 |