Demographic

Percentage

Nationality

Chinese

68

International

32

Education Level

Bachelor

35

Master

55

Doctor

10

Income Level (RMB)

<5000

33

>5000

67

Shopping Habit (makeup)

Online

63

Department Store

60

Open-shelf

30

Some Small shops

15

Willingness to Pay Extra on Green Products (RMB)

<30

43

31 - 60

19

61 - 100

12

101 - 200

13

>200

13

Knowledge of Makeup Learned from

Internet

75

Family/Friends

75

Sales/Store

25

Movie

24

Magazines

13