| Demographic | Percentage | |
| Nationality | Chinese | 68 |
| International | 32 | |
| Education Level | Bachelor | 35 |
| Master | 55 | |
| Doctor | 10 | |
| Income Level (RMB) | <5000 | 33 |
| >5000 | 67 | |
| Shopping Habit (makeup) | Online | 63 |
| Department Store | 60 | |
| Open-shelf | 30 | |
| Some Small shops | 15 | |
| Willingness to Pay Extra on Green Products (RMB) | <30 | 43 |
| 31 - 60 | 19 | |
| 61 - 100 | 12 | |
| 101 - 200 | 13 | |
| >200 | 13 | |
| Knowledge of Makeup Learned from | Internet | 75 |
| Family/Friends | 75 | |
| Sales/Store | 25 | |
| Movie | 24 | |
| Magazines | 13 | |