Inside Vehicle Distraction | Country | Response in Traffic | Segment Type | Total | χ2 | ||
Advertisement sign | Commercial Ads | Control Segment | |||||
Not Distracted | Jordan | Do Nothing-Not acting in traffic | 30.8% | 52.4% | 80.0% | 23 | χ2 = 5.491, p = 0.064 |
Do something-acting in traffic | 69.2% | 47.6% | 20.0% | 21 | |||
Kuwait | Do Nothing-Not acting in traffic | 31.6% | 45.8% | 10.0% | 18 | χ2 = 4.116, p = 0.128 | |
Do something-acting in traffic | 68.4% | 54.2% | 90.0% | 35 | |||
Distracted | Jordan | Do Nothing-Not acting in traffic | 10.5% | 61.9% | 84.2% | 31 | χ2 = 21.831, p = 0.00 |
Do something-acting in traffic | 89.5% | 38.1% | 15.8% | 28 | |||
Kuwait | Do Nothing-Not acting in traffic | 14.3% | 32.0% | 27.5% | 23 | χ2 = 2.515, p = 0.284 | |
Do something-acting in traffic | 85.7% | 68.0% | 72.5% | 70 | |||
Testing the Difference between countries | |||||||
Driver Response | Roadside Advertisement Signs | Commercial Business Ads | Control Segment: Road Sign | ||||
χ2 | p-value | χ2 | p-value | χ2 | p-value | ||
Do Nothing | 0.002 | 0.961 | 0.192 | 0.661 | 9.899 | 0.002 | |
Do Something | 0.144 | 0.705 | 4.114 | 0.043 | 16.691 | 0.000 |